I developed the brand identity for Rooted Soul, a Salt Lake City-based therapy, consulting, and trauma-informed yoga practice. The goal was to create a visual identity that felt grounded, welcoming, and reflective of the care and intention behind the practice.

The project included logo development, a cohesive visual identity, and brand guidelines designed to give Rooted Soul a consistent foundation across its communications. The final brand balances professionalism with warmth, creating an identity that feels approachable, thoughtful, and connected to the practice’s holistic approach to healing and well-being.